Mix and Match

Privacy policy

Privacy Policy

Effective Date: April 20, 2025 • Last Updated: April 20, 2025

This Privacy Policy explains how Belgrave (“we”, “us”, “our”), operating through storebelgrave.com, collects, uses, stores, and shares your personal data. We are committed to protecting your privacy and processing your information in compliance with the General Data Protection Regulation (GDPR), the UK General Data Protection Regulation (UK GDPR), and other applicable data protection laws.

1. Data Controller

Belgrave is the data controller responsible for your personal information collected via storebelgrave.com. For any questions or requests related to your data, please contact us at support@storebelgrave.com.

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

Name and contact details (email address, phone number)
Billing and shipping address
Payment information (processed securely by our payment providers — we do not store card details)
Account login credentials (if you create an account)
Communications with our customer support team
Newsletter and email marketing subscription preferences

2.2 Information Collected Automatically

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on site, and referral sources
Purchase history and browsing behaviour on our store
Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use your personal data for the following purposes and on the following legal bases:

Order Fulfilment (Contract Performance): To process and deliver your orders, send order confirmations and shipping updates, and handle returns and customer service enquiries.
Fraud Prevention & Security (Legitimate Interest): To protect our customers and business against fraudulent activity and ensure the security of our platform.
Legal Compliance (Legal Obligation): To comply with applicable laws, including tax, customs, and consumer protection regulations.
Marketing & Personalisation (Consent / Legitimate Interest): To send you promotional emails, personalise your shopping experience, and show you relevant advertising, where you have opted in or where we have a legitimate interest to do so.
Analytics & Improvement (Legitimate Interest): To analyse how our website is used in order to improve performance, user experience, and our product offering.

4. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties only as necessary and under data processing agreements where required:

Payment processors (e.g. Shopify Payments, Stripe, PayPal) to securely process transactions
Logistics and courier partners to fulfil and deliver your orders
Marketing and analytics platforms (e.g. Google Analytics, Meta Ads) to measure and improve our campaigns
Email marketing service providers (e.g. Klaviyo, Mailchimp) to manage our newsletter communications
Legal authorities where required by law or to protect our legal rights

All third-party processors are required to handle your data in accordance with applicable data protection legislation. Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements.

Order and transaction data: up to 7 years (for tax and legal compliance)
Account data: for as long as your account remains active, plus a reasonable period after closure
Marketing preferences: until you withdraw consent or unsubscribe
Customer support communications: up to 3 years

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure (‘Right to be Forgotten’): Request deletion of your data, subject to legal retention obligations.
Right to Restriction: Request that we limit the processing of your data in certain circumstances.
Right to Data Portability: Request your data in a structured, machine-readable format.
Right to Object: Object to processing based on legitimate interests, including direct marketing.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at support@storebelgrave.com. We will respond within 30 days. You also have the right to lodge a complaint with the relevant supervisory authority in your country (e.g. the ICO in the UK, or your national data protection authority in the EU).

7. Cookies & Tracking Technologies

Belgrave uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and deliver relevant marketing content. We use the following types of cookies:

Strictly Necessary Cookies: Essential for the website to function, including maintaining your shopping basket and processing payments.
Analytics Cookies: Help us understand how visitors interact with our website (e.g. Google Analytics).
Marketing & Retargeting Cookies: Used to show you relevant advertisements based on your browsing behaviour (e.g. Meta Pixel, Google Ads).
Preference Cookies: Remember your settings and preferences to personalise your experience.

You may manage your cookie preferences at any time through our Cookie Consent banner or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Email Marketing

If you subscribe to our newsletter or opt in to marketing communications, we will use your email address to send you promotional content, product updates, and exclusive offers. You may unsubscribe at any time by clicking the “Unsubscribe” link in any marketing email or by contacting us at support@storebelgrave.com.

We do not send marketing communications without your prior consent where required by applicable law.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses SSL/TLS encryption for all data transmissions. Payments are processed through PCI-DSS compliant providers and we do not store card payment details on our systems.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable legislation. The most current version will always be available on storebelgrave.com. Where changes are material, we will notify you via email or a prominent notice on our website.

11. Contact Us

For any privacy-related enquiries or to exercise your rights, please contact us: